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Price hike for Honda Civic

Price hike for Honda Civic
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Honda Australia has today announced pricing for its new Civic hatch range. Due to go on sale in May, the five-door model will retail from $22,390 (plus ORCs) – up to $2500 more than the model it replaces.

Selling alongside the recently-arrived Civic sedan line-up, the hatch will boast similar styling and specifications. Like its four-door sibling the Civic hatch will be offered in five trim grades: VTi, VTi-S, VTi-L, RS and VTi-LX.

Engine choice is linked to model grade with the VTi and VTi-S only available with the 1.8. All Civic hatches feature Honda’s continuously variable transmission (CVT).

Honda Australia Director, Stephen Collins, says the brand is anticipating a strong sales performance from the new hatch.

“The arrival of the hatch body-style will ensure customers know the Honda Civic is well and truly back in the small car game,” Collins said.

“Our target is to win the hearts and minds of private buyers with the all-new Honda Civic, and the sedan has certainly done that.”
n reality, sales of the Civic have been less than impressive since the tenth-generation Civic sedan debuted Down Under in May last year (2016). The combination of ninth-generation hatchand new sedan saw Civic finish the year with 7028 sales or 3.4 per cent of its segment (Small Car under $40K). The figure represents barely 20 per cent of the segment leaders Hyundai i30 (37,772), Mazda 3 (36,107) and Toyota Corolla (40,330).

Three months into 2017, Honda’s small-car fortunes do not appear to be improving significantly. To the end of February, the Civic sold just 1703 examples against 6616 Mazda 3s and 6335 Toyota Corollas. The Hyundai i30, which is now on run-out, sold 4021 units in the same period.

In justifying slow Civic sales, Collins stated: “We knew when we launched the Honda Civic sedan that our customers were waiting for a complete rejuvenation of the Civic brand, and the early response from prospective Honda Civic hatch customers has been just as positive [as it was to the sedan].”

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